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The Elite Practice Growth Lab

Clear, practical playbooks for private practice owners who want more of the right patients.

From the Trend Archive

These are year-by-year retrospectives. Newest playbooks · Browse by year →

Smiling bearded professional reviewing site speed on a laptop in a contemporary office

2024 · Websites

INP Replaced FID in 2024: Why Practice Website Speed Changed

In March 2024, Google swapped one speed metric for a stricter one. INP judges how fast a site responds to every tap, which is exactly where…Oct 22, 2026 · 8 min readRead

Woman browsing search results on a tablet outdoors in soft natural light

2024 · Maps & AI Search

AI Overviews Launched in May 2024: What Changed for Practices

In May 2024, AI-written answers moved to the top of Google for hundreds of millions of people. Two weeks later, Google was explaining glue on pizza.…Oct 22, 2026 · 8 min readRead

Confident professional in a white suit at a desk with a laptop in a refined modern office

2024 · Plastic Surgery

Site Reputation Abuse in 2024: What Plastic Surgeons Should Know

In 2024, Google started removing third-party content that borrowed the ranking power of famous websites. For plastic surgeons, it was a reminder that rented authority can…Oct 22, 2026 · 8 min readRead

Practice owner in tailored office attire reviewing website performance on a laptop by a bright lobby window

2024 · Websites

Google’s March 2024 Core Update: What It Did to Practice Websites

In March 2024, Google combined a core update with three new spam policies and said it wanted far less unoriginal content in Search. Practice websites built…Oct 22, 2026 · 8 min readRead

Businesswoman in formal attire working at a laptop in a contemporary office with a leather chair

2025 · Plastic Surgery

GLP-1 Patients and Plastic Surgery: What 2025’s ASPS Data Showed

In June 2025, the American Society of Plastic Surgeons released its 2024 procedural statistics, and for the first time it measured weight loss medication use among…Oct 22, 2026 · 8 min readRead

Owner in a red blazer seated at her desk in a modern office with a teal door

2025 · Med Spas

What 2025’s Private Equity Laws Mean for Independent Med Spas

In 2025, two states put new limits on how private equity firms and management companies can control medical practices. Oregon passed what one national law firm…Oct 22, 2026 · 8 min readRead

Smiling entrepreneur in eyeglasses working on a laptop by tall windows

2025 · Maps & AI Search

Search Console’s 2025 Branded Filter Exposed Which SEO Really Works

In 2025, Google's Search Console changed what practice owners could see. AI Mode and AI Overviews traffic counted inside the regular Web data, and in November…Oct 22, 2026 · 8 min readRead

Senior man with gray hair holding a tablet while thinking through a plan at his desk

2025 · Growth Systems

Google AI Max Arrived in 2025. What It Means for Clinic Search Ads

On May 6, 2025, Google introduced AI Max for Search campaigns, a one-click set of features that expands which searches trigger your ads, writes ad text…Oct 22, 2026 · 8 min readRead

Two businessmen meeting in a modern office, one holding a tablet

2025 · Websites

Cloudflare’s 2025 AI Crawler Block: Can AI Search Still Find Your Practice?

On July 1, 2025, Cloudflare announced it would block AI crawlers from accessing content without permission by default. For publishers, it was a fight over compensation.…Oct 22, 2026 · 8 min readRead

Man in a dark suit working on a tablet while seated by a large office window

2025 · Websites

Chrome Kept Cookies in 2025. Health Privacy Rules Did Not Get Looser

On April 22, 2025, Google said Chrome would keep its current approach to third-party cookies. Some marketers read that as business as usual for tracking. For…Oct 22, 2026 · 8 min readRead

Quick Answer

What will you learn in The Elite Practice Growth Lab?

Straight answers on how private medical practices win more of the right patients: ranking in Google Maps and Ask Maps, showing up in AI search, answering every call, building a reputation that supports premium pricing, and measuring marketing by booked patients and revenue instead of clicks.

By the Prestige Medical Marketing strategy team · Austin, TX · (716) 400-0084

Free Practice Growth Call · Market Check included · 15 minutes

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