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Behavioral Health

Marketing playbooks written for behavioral health practices.

From the Trend ArchiveYear-by-year retrospectives, 2021–2025

Below: what changed in practice marketing each year, and what it means for you now.

Browse the archive by year

Paneled study with a frescoed gilded ceiling and tall arched windows

2021 · Behavioral Health

2021 Buprenorphine Practice Guidelines: Behavioral Health Lessons

On April 28, 2021, new federal practice guidelines removed a training certification that many clinicians saw as a barrier to prescribing buprenorphine. It was one step…Oct 23, 2026 · 8 min readRead

Sage green corridor with a patterned runner, gilt mirror and antique console

2021 · Behavioral Health

FTC’s 2021 Health Breach Statement: Lessons for Behavioral Health

On September 15, 2021, the Federal Trade Commission told health apps and connected devices that sharing sensitive data without permission could be a breach. For behavioral…Oct 23, 2026 · 8 min readRead

Pair of soft lounge chairs beneath a warm floor lamp

2022 · Behavioral Health

The 988 Lifeline Launch of 2022: What Behavioral Health Practices Should Know

In July 2022, the National Suicide Prevention Lifeline relaunched as the 988 Suicide & Crisis Lifeline, reachable by call, text or chat at three easy digits.…Oct 22, 2026 · 8 min readRead

Quiet room with a cream armchair, blue damask walls and two table lamps

2022 · Behavioral Health

The HHS Tracking Technologies Bulletin of 2022: Behavioral Health Lessons

On December 1, 2022, the HHS Office for Civil Rights issued a bulletin explaining how HIPAA applies to online tracking technologies such as pixels and analytics.…Oct 22, 2026 · 8 min readRead

Green velvet armchair on a brass base in a calm, minimal room

2023 · Behavioral Health

The 2023 FDA Compounded Ketamine Warning: Behavioral Health Lessons

On October 10, 2023, the FDA warned patients and providers about compounded ketamine products, including oral forms, marketed for psychiatric disorders. The alert landed amid a…Oct 22, 2026 · 8 min readRead

Green velvet armchair against warm wood paneling in a private office

2023 · Behavioral Health

The FTC’s 2023 BetterHelp Order: Lessons for Behavioral Health Marketing

In March 2023, the FTC announced a proposed order banning online counseling service BetterHelp from sharing consumers' health data for advertising and requiring it to pay…Oct 22, 2026 · 8 min readRead

Practice director seated at a desk in a calm, modern office

2024 · Behavioral Health

The FDA’s 2024 MDMA Decision: What It Meant for Behavioral Health Practices

Many in mental health expected 2024 to bring the first approval of a psychedelic-assisted therapy. Instead, the FDA asked for more evidence. For behavioral health practices,…Oct 22, 2026 · 8 min readRead

Professional in glasses working at an office desk with a laptop and leather chair

2024 · Behavioral Health

AHA v. Becerra: The 2024 Tracking Ruling for Behavioral Health

In June 2024, hospitals won a narrow but important court ruling on website tracking. For behavioral health practices, the bigger story of 2024 was how much…Oct 22, 2026 · 8 min readRead

Calm counseling room with modern lounge chairs, plants and soft daylight

2025 · Behavioral Health

The 2025 Telehealth Cliff: What Behavioral Health Practices Learned

On October 1, 2025, several Medicare telehealth flexibilities lapsed when the federal government shut down. For 42 days, practices and patients waited. Congress restored them in…Oct 22, 2026 · 8 min readRead

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