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The 2024 Trend Archive

Retrospectives on the 2024 events that shaped premium practice marketing.

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2024 · Dermatology

The 2024 Google and Reddit Partnership: What It Meant for Dermatology Practices

In 2024, patients searching for skin care advice increasingly saw forum discussions alongside, or above, practice websites. A new partnership between Google and Reddit was part…Oct 22, 2026 · 8 min readRead

Advisor in a suit checking a report in a folder in an office

2024 · Growth Systems

The Texas Data Privacy and Security Act in 2024: What Practices Should Know

On July 1, 2024, Texas joined the growing list of states with a comprehensive consumer privacy law. For practices marketing online, especially cash-pay practices, the law…Oct 22, 2026 · 8 min readRead

2024 · Chiropractic

Google Shut Down Business Profile Websites in 2024: Lessons for Chiropractors

For years, Google offered free, simple websites built from Business Profile information. In 2024, it turned them off. Chiropractic offices that relied on them had to…Oct 22, 2026 · 8 min readRead

Practice director seated at a desk in a calm, modern office

2024 · Behavioral Health

The FDA’s 2024 MDMA Decision: What It Meant for Behavioral Health Practices

Many in mental health expected 2024 to bring the first approval of a psychedelic-assisted therapy. Instead, the FDA asked for more evidence. For behavioral health practices,…Oct 22, 2026 · 8 min readRead

Elegant reception desk with indoor plants in a contemporary office

2024 · Med Spas

The 2024 Counterfeit Botox Outbreak: What It Meant for Med Spa Trust

In spring 2024, people in multiple states became ill after cosmetic injections from unlicensed or untrained individuals, often with products that may have been counterfeit. For…Oct 22, 2026 · 8 min readRead

Practice lead in eyeglasses smiling while working on a laptop in a bright office

2024 · Functional Medicine

The FDA’s 2024 Lab Test Rule: What It Meant for Functional Medicine Practices

Functional medicine relies heavily on specialty lab testing. In 2024, the FDA moved to regulate many of those tests as medical devices, raising questions about how…Oct 22, 2026 · 8 min readRead

Clinic leader smiling in a modern office, representing virtual care planning

2024 · Men's Health

The DEA’s 2024 Telemedicine Extension: What It Meant for Men’s Health Clinics

In late 2024, men's health clinics that relied on virtual visits waited to learn whether telemedicine prescribing of controlled medications would continue. The answer was another…Oct 22, 2026 · 8 min readRead

Office manager in eyeglasses on a phone call against a white background

2024 · Calls & Booking

The FCC’s 2024 AI Voice Ruling: What It Meant for Practice Phone Outreach

In early 2024, the FCC made clear that calls using AI-generated voices fall under existing robocall rules. For practices exploring AI phone tools, the ruling drew…Oct 22, 2026 · 8 min readRead

Marketing lead working on a laptop in a stylish home office, reviewing email settings

2024 · Growth Systems

Gmail and Yahoo’s 2024 Sender Rules: What Practices Had to Fix in Their Email

In 2024, the two largest consumer email providers changed the rules for anyone sending email at scale. Practices that ignored the technical details found their newsletters…Oct 22, 2026 · 8 min readRead

Practice owner signing documents at a desk in a modern office

2024 · Physical Therapy

The Change Healthcare Cyberattack of 2024: What Physical Therapy Practices Learned

In February 2024, a cyberattack on one company disrupted claims and payments across American health care. Physical therapy practices learned how much of their business ran…Oct 22, 2026 · 8 min readRead

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