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The 2022 Trend Archive

Retrospectives on the 2022 events that shaped premium practice marketing.

Frescoed palace gallery with gilded walls and a polished floor

2022 · IV & Wellness

Google’s December 2022 Link Spam Update: Lessons for IV Wellness Clinics

On December 14, 2022, Google began rolling out a link spam update that used SpamBrain, its AI-based spam-prevention system, to detect sites buying links and sites…Oct 22, 2026 · 8 min readRead

Vaulted Italian corridor opening onto a sunlit palazzo courtyard

2022 · Chiropractic

The Google My Business App Retired in 2022: What Chiropractors Should Know

In July 2022, the Google My Business app stopped working, completing a shift Google announced in November 2021 when it renamed the product Google Business Profile.…Oct 22, 2026 · 8 min readRead

Long lounge with a navy tufted sofa, a coffered ceiling and wood floors

2022 · Dermatology

Instagram’s 2022 TikTok-Style U-Turn: Lessons for Dermatology Practices

In late July 2022, after a wave of criticism from users and high-profile creators, Instagram paused a full-screen, TikTok-style test and temporarily reduced recommendations in feeds.…Oct 22, 2026 · 8 min readRead

Dark library with a green leather desk and tall bookshelves

2022 · Men's Health

The Oral Testosterone Approvals of 2022: Lessons for Men’s Health Clinics

In 2022, the FDA approved two oral testosterone undecanoate capsules, Tlando in March and Kyzatrex in July. Both carried a boxed warning on blood pressure increases…Oct 22, 2026 · 8 min readRead

Pair of soft lounge chairs beneath a warm floor lamp

2022 · Behavioral Health

The 988 Lifeline Launch of 2022: What Behavioral Health Practices Should Know

In July 2022, the National Suicide Prevention Lifeline relaunched as the 988 Suicide & Crisis Lifeline, reachable by call, text or chat at three easy digits.…Oct 22, 2026 · 8 min readRead

Gilded salon with carved gold paneling and upholstered seating

2022 · Med Spas

Daxxify’s 2022 Approval: What Med Spas Learned About Neuromodulators

On September 7, 2022, the FDA approved Daxxify (daxibotulinumtoxinA-lanm) for the temporary improvement of moderate to severe glabellar lines in adults. For med spas, a new…Oct 22, 2026 · 8 min readRead

Teal gallery room with a crystal chandelier and gilded frames

2022 · Dermatology

Olumiant’s 2022 Alopecia Approval: Lessons for Dermatology Practices

On June 13, 2022, the FDA approved Olumiant (baricitinib) for adults with severe alopecia areata, which Lilly and Incyte described as the first systemic treatment for…Oct 22, 2026 · 8 min readRead

Formal dining room with a polished oval table and gold drapes

2022 · Weight Loss

The 2022 Wegovy Shortage: What It Taught Weight Loss Clinics

On March 31, 2022, the FDA added Wegovy to its drug shortage list, and Ozempic followed on August 23, 2022. The shortage lasted until February 2025…Oct 22, 2026 · 8 min readRead

Dining room with white chairs, twin chandeliers and a gold-legged cabinet

2022 · Weight Loss

Mounjaro’s 2022 Approval: What It Meant for Weight Loss Clinics

On May 13, 2022, the FDA approved Mounjaro, a once-weekly injection of tirzepatide, to improve blood sugar control in adults with type 2 diabetes. Weight loss…Oct 22, 2026 · 8 min readRead

Grand reading room with brass desk lamps and long wooden tables

2022 · Physical Therapy

Good Faith Estimates in 2022: What Cash-Pay Physical Therapy Learned

Beginning January 1, 2022, the No Surprises Act required health care providers to give uninsured and self-pay patients a good faith estimate of expected charges. For…Oct 22, 2026 · 8 min readRead

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