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Calls & Booking

Playbooks on answering every call and turning inquiries into booked consultations.

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Calls & Booking

What Missed Calls Really Cost a Medical Practice

Every unanswered call is a patient you may never hear from again. Here is how to work out the cost and fix it.Oct 22, 2026 · 6 min readRead

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Calls & Booking

Lead Leakage: How Slow Follow-Up Wastes Ad Spend

You paid to make the phone ring. Here is how to stop losing those patients after it does.Dec 5, 2025 · 6 min readRead

From the Trend ArchiveYear-by-year retrospectives, 2021–2025

You have reached the end of the current playbooks. Below: what changed in practice marketing each year, and what it means for you now.

Browse the archive by year

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2024 · Calls & Booking

The FCC’s 2024 AI Voice Ruling: What It Meant for Practice Phone Outreach

In early 2024, the FCC made clear that calls using AI-generated voices fall under existing robocall rules. For practices exploring AI phone tools, the ruling drew…Oct 22, 2026 · 8 min readRead

2024 · Calls & Booking

Google Ended Business Profile Chat and Call History in 2024

On July 31, 2024, practices that relied on Google's built-in chat or call history lost both. The change was small on the screen and large in…Oct 22, 2026 · 8 min readRead

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