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The 2021 Trend Archive

Retrospectives on the 2021 events that shaped premium practice marketing.

Twin marble staircases rising beneath a crystal chandelier in a stately hall

2021 · Growth Systems

The October 2021 Facebook Outage: Lessons for Private Practices

On October 4, 2021, a faulty configuration change took Facebook's platforms offline around the world. For practices that booked patients through social messages, it was a…Oct 23, 2026 · 8 min readRead

Sculpted gold ceiling over a sunlit salon with tapestries and antique sofas

2021 · Plastic Surgery

Hospital Price Transparency in 2021: Lessons for Plastic Surgery

On January 1, 2021, every hospital in the United States became responsible for posting its prices online. The rule did not apply to private surgical practices,…Oct 23, 2026 · 8 min readRead

Grand gilded lobby with paneled walls, a chandelier and a central bronze statue

2021 · Growth Systems

Google Retires Broad Match Modifier in 2021: Lessons for Practices

In 2021, Google Ads quietly removed one of the match types advertisers had relied on for years. For private practices paying for every click, the change…Oct 23, 2026 · 8 min readRead

Paneled study with a frescoed gilded ceiling and tall arched windows

2021 · Behavioral Health

2021 Buprenorphine Practice Guidelines: Behavioral Health Lessons

On April 28, 2021, new federal practice guidelines removed a training certification that many clinicians saw as a barrier to prescribing buprenorphine. It was one step…Oct 23, 2026 · 8 min readRead

Lakeside Italian villa with mountains behind and formal lawns

2021 · Chiropractic

Google’s November 2021 Local Search Update: Lessons for Chiropractors

Between November 30 and December 8, 2021, Google ran a local search update that it described as a rebalancing of the factors it considers in local…Oct 23, 2026 · 8 min readRead

2021 · Chiropractic

Google My Business Became Google Business Profile in 2021: Chiro Lessons

On November 4, 2021, Google announced that Google My Business would be renamed Google Business Profile. Owners could now claim, verify and update their profiles directly…Oct 23, 2026 · 8 min readRead

Vaulted arcade with a row of brass chandeliers and arched windows

2021 · IV & Wellness

Google’s July 2021 Link Spam Update: Lessons for IV Wellness Clinics

On July 26, 2021, Google announced a link spam update that would roll out over two weeks, along with a reminder to tag sponsored, guest and…Oct 23, 2026 · 8 min readRead

Gold-paneled salon with carved reliefs and a crystal chandelier

2021 · Weight Loss

FTC Endorsement Penalty Notices in 2021: Weight Loss Clinic Lessons

On October 13, 2021, the FTC sent a Notice of Penalty Offenses about endorsements and testimonials to more than 700 companies. Few industries lean on testimonials…Oct 23, 2026 · 8 min readRead

Florentine courtyard with stone arches, lanterns and a classical statue

2021 · Weight Loss

The 2021 Wegovy Approval: What Weight Loss Clinics Learned

On June 4, 2021, the FDA approved Wegovy, a once-weekly semaglutide injection for chronic weight management. It was the first drug approved for that use in…Oct 23, 2026 · 8 min readRead

Paneled hall in warm cream with a tiered crystal chandelier

2021 · Men's Health

Hims & Hers Went Public in 2021: What Men’s Health Clinics Learned

On January 21, 2021, Hims & Hers began trading on the NYSE under the ticker HIMS. A consumer telehealth brand built on sleek design and heavy…Oct 23, 2026 · 8 min readRead

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