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Dermatology Marketing Agency for Medical & Cosmetic Practices

MedSpas can inject, but they cannot diagnose. That single distinction is the most under-used advantage in dermatology marketing — we make sure every page says it.

Powered by The Prestige System: Found, Chosen, Answered, Booked. Free Practice Growth Call with a Market Check. Month-to-month. One practice per specialty per market.

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Quick Answer

What does a dermatology marketing agency do?

A dermatology marketing agency helps a practice attract both medical and cosmetic patients without confusing either. Prestige Medical Marketing builds separate, clear paths for medical dermatology and cosmetic consults, places physician-led trust signals where patients look, and makes the practice visible in Google Maps and AI search for the conditions and treatments patients search for.

By the Prestige Medical Marketing strategy team · Austin, TX · (716) 400-0084

Medical vs. cosmetic split

Separate, clear paths for medical dermatology and cosmetic consults so neither audience feels like an afterthought.

Insurance-friendly messaging

Clear guidance on what's covered and what isn't, reducing front-desk friction.

Physician-led trust signals

Board certification and diagnostic authority placed where patients actually look.

The Right Agency

What a dermatology marketing agency should actually do

Most agencies market a dermatology practice like a med spa with a longer menu. That is the mistake. Your edge is the diagnosis: a dermatologist can examine, diagnose and treat. A med spa cannot. We build everything around that.

See the full Prestige System, how we handle Google Maps and AI search, and our dermatology practice marketing playbook. Choosing between agencies? Start with how to choose a medical marketing agency.

Woman in a cream tailored suit seated in a soft neutral studio
Sound familiar?

Dermatology owners tell us this all the time

  • Your schedule is full of low-value visits while cosmetic slots sit open.
  • Your website looks like every other dermatology template in town.
  • The phones overflow, callers hit voicemail, and they don't call back.
  • You can't tell which marketing dollars actually produced cosmetic patients.

None of that is a "you" problem. It's a system problem, and it's fixable.

Month-to-monthOne practice per specialty, per marketROI reporting every monthAustin, TX

Other agencies vs Prestige

Same budget. Very different outcome.

Other agencies
Prestige Medical Marketing
Contract
Long lock-in contracts you keep paying on, working or not
Month-to-month. We have to keep earning it.
Patient mix
More visits of any kind
Campaigns aimed at the cosmetic and procedural services you want to grow
What gets reported
Clicks, impressions and "reach"
ROI reporting every month: new-patient revenue against spend, calculated for you
Your competitors
Will happily sign the practice down the street
One practice per specialty in each market
Speed to lead
Leads wait in an inbox until someone gets to them
Fast follow-up plus a 24/7 AI receptionist so after-hours inquiries are answered
Your accounts
Ad accounts and data set up in the agency's name
Our approach: build accounts in your practice's name so the data stays with you

Month-to-monthOne practice per specialty, per marketROI reporting every monthAustin, TX

Medical and cosmetic growth

Condition pages, referrals and multiple locations

Medical dermatology patients search by condition and often arrive by referral. Cosmetic patients search by treatment. Build for both, and give each location its own presence.

Condition pages

Acne, eczema, psoriasis, rosacea, skin checks and hair loss each deserve a page that explains the condition, how you treat it and how to book.

Referral-friendly

Make it easy for primary care doctors to refer: a clear referral page, the insurance plans you accept and a fast way to book new patients.

Each location on the map

Every office needs its own Google Business Profile and location page with its own address, hours, providers and reviews.

What they report on

Clicks and impressions are not results. Ask for cost per booked consult, show rate and consult-to-treatment rate, split by channel, every month.

HIPAA and patient data

Ask whether the agency will touch protected health information (PHI). If it will, HIPAA requires a business associate agreement (BAA) before it starts. HHS has warned that tracking pixels on patient pages and forms can send PHI to ad platforms, so keep them off.

Cost and timing

Dermatology marketing cost and timeline

Cost follows scope: how many locations and services you market, whether ads are included and how competitive your area is. We quote after a free market check and work month-to-month.

First weeks

Business Profile fixes, call handling and booking paths can help quickly.

First months

Condition and treatment pages, reviews and Google Maps rankings usually build over months, faster in a quiet market.

Every month

Booked appointments by type (medical vs. cosmetic), by location and by channel.

From the Elite Growth Lab

Playbooks for this practice type

See every article in The Elite Practice Growth Lab →

The unique mechanism

The Prestige System: four connected parts most agencies sell separately

Ads alone do not fill a calendar. Patients have to find you, choose you, reach you and book. If one link breaks, the money leaks. We build and run all four as one system, measured in booked consults.

  1. 1

    Found Google Maps & AI search

    Show up when patients ask Google, Maps and AI assistants who to see.

    How it works →
  2. 2

    Chosen A website built to convert

    Treatment pages, proof and a clear next step that turn visitors into consult requests.

    How it works →
  3. 3

    Answered AI receptionist agents

    Calls and messages answered day and night, so inquiries do not go to the practice down the street.

    How it works →
  4. 4

    Booked Booking & follow-up

    Fast, persistent follow-up until the inquiry becomes a booked consult.

    How it works →

ROI reporting every month: patients and consults, not clicks and impressions.

Free Practice Growth Call · Market Check included · 15 minutes · No obligation

Find out if your market is still open, and exactly what it would take to fill your calendar

On a short Practice Growth Call we look at your dermatology practice the way a new patient does, then hand you the findings whether or not we ever work together.

What you walk away with, free:

  • Market availabilityWhether your specialty is still open in your market. We work with one practice per specialty per market, so once a practice claims it, it closes.
  • Visibility snapshotHow you show up on Google Maps, local search and AI answers compared with the practices patients see first.
  • Inquiry leak checkWhere calls, forms and messages slip through before they become booked consults.
  • AI answer checkHow AI assistants and Google describe your practice today, and what they get wrong.
  • Competitor gapWho is capturing the patients searching for your treatments, and why they are being chosen first.
  • Priority planThe few changes most likely to bring in more high-value patients, in the order we would make them.

Why now: if another practice in your specialty claims your market first, we cannot take you on. Your risk: none. The call is free, you keep the plan, and if you do choose to work with us it is month-to-month.

How it works

From first call to a fuller calendar

  1. 1

    Market Check

    A 15-minute call to confirm your market is open and see where you stand.

  2. 2

    Growth plan

    A clear plan for your site, Maps and AI visibility, ads and follow-up, built around the patients you want most.

  3. 3

    Build and launch

    We build and launch the system with your team, and your medical team approves clinical claims.

  4. 4

    Report and improve

    ROI reporting every month: new-patient revenue against spend, and what we change next.

Straight talk

Who this is not for

We would rather tell you now than waste your time.

  • Practices shopping for the cheapest monthly quote.
  • Owners who want promotions that attract one-time bargain hunters.
  • Practices with no room in the schedule for new patients.
  • Teams that will not follow up with inquiries, even with help.
  • Anyone looking for a long lock-in contract. We work month-to-month.
Common Questions

Dermatology marketing FAQ

How should a dermatology website handle medical and cosmetic patients?

Give each audience its own clear path and pages, so medical patients and cosmetic patients each find what they need quickly.

What sets a dermatology practice apart from a med spa?

Dermatologists can diagnose and treat skin conditions. Making that medical authority clear is one of the strongest advantages in dermatology marketing.

What should I look for in a dermatology marketing agency?

An agency that markets your diagnostic authority, not just cosmetic specials; builds condition and treatment pages patients actually search for; manages Google Maps and reviews; and reports on booked appointments by type. Ask whether they will work with a competing dermatology practice in your area.

How do you market cosmetic dermatology without discounting?

Lead with expertise. A dermatologist-led cosmetic practice can explain skin health, candidacy and results in ways a discount clinic cannot. We build pages and reviews around that, so cosmetic patients choose you on trust rather than price.

Can you help a dermatology practice show up on Google Maps and in AI search?

Yes. We optimize your Google Business Profile, service and condition pages, reviews and structured data so Google Maps, Google AI Overviews, ChatGPT, Gemini and Perplexity can understand and recommend the practice. No one can guarantee placement; we track it monthly.

Do you work with dermatology practices nationwide?

Yes. We are headquartered in Austin, TX and work with dermatology practices across the United States, one practice per market.

How much does dermatology marketing cost?

It depends on how many locations and services you market, whether ads are included and how competitive your area is. We quote after a free market check and work month-to-month.

How long does dermatology SEO take?

Profile and booking fixes can help within weeks. Condition pages and Google Maps rankings usually build over months. You should get a report on booked appointments every month.

Does a dermatology marketing agency need a BAA?

If it will handle protected health information, such as patient records or intake forms, HIPAA requires a business associate agreement first. Keep tracking pixels off patient forms and portals.

Prestige Medical Marketing · Medical practice marketing for private practices · 84 Birrell St, Austin, TX 78734 · Serving practices nationwide · (716) 400-0084 · Contact us

Free Practice Growth Call · Market Check included · 15 minutes

Ready for patients who actually book?

We only take one practice per specialty in each market. Find out if yours is still open.

Month-to-monthOne practice per specialty, per marketROI reporting every monthAustin, TX

P.S. We only work with one practice per specialty in each market. If you are reading this, your market may still be open, but that can change when another practice claims it. The Market Check is free and takes 15 minutes. Check if my market is open →