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IV & Wellness

Marketing playbooks written for IV therapy and wellness clinics.

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IV Therapy Marketing: Fill Chairs Without Hype

IV and wellness clinics live on repeat visits. Win local search, sell memberships, keep claims honest and make booking take less than a minute.Oct 22, 2026 · 6 min readRead

From the Trend ArchiveYear-by-year retrospectives, 2021–2025

You have reached the end of the current playbooks. Below: what changed in practice marketing each year, and what it means for you now.

Browse the archive by year

Vaulted arcade with a row of brass chandeliers and arched windows

2021 · IV & Wellness

Google’s July 2021 Link Spam Update: Lessons for IV Wellness Clinics

On July 26, 2021, Google announced a link spam update that would roll out over two weeks, along with a reminder to tag sponsored, guest and…Oct 23, 2026 · 8 min readRead

Lounge with a teal velvet sofa, wrought-iron balcony and tall arched windows

2021 · IV & Wellness

Apple Mail Privacy Protection in 2021: Lessons for IV Wellness Clinics

When iOS 15 shipped in September 2021, Apple Mail began preventing senders from learning when a message was opened. For IV wellness clinics that judged their…Oct 23, 2026 · 8 min readRead

Frescoed palace gallery with gilded walls and a polished floor

2022 · IV & Wellness

Google’s December 2022 Link Spam Update: Lessons for IV Wellness Clinics

On December 14, 2022, Google began rolling out a link spam update that used SpamBrain, its AI-based spam-prevention system, to detect sites buying links and sites…Oct 22, 2026 · 8 min readRead

Lounge with a teal sofa, leather chairs and arched windows

2022 · IV & Wellness

Google’s Continuous Scroll on Desktop in 2022: What IV Clinics Learned

On December 5, 2022, Google began loading more results automatically as people scrolled on desktop search in the US. For IV and wellness clinics, it briefly…Oct 22, 2026 · 8 min readRead

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2023 · IV & Wellness

iOS 17 Link Tracking Protection in 2023: What IV Wellness Clinics Learned

On June 5, 2023, Apple announced that iOS 17 would remove user-tracking information from links shared in Messages and Mail and opened in Safari Private Browsing.…Oct 22, 2026 · 8 min readRead

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2023 · IV & Wellness

The 2023 FTC Substantiation Notices: What IV Wellness Clinics Should Know

On April 13, 2023, the FTC announced it had sent notices of penalty offenses to approximately 670 companies marketing supplements, OTC drugs, homeopathic products and functional…Oct 22, 2026 · 8 min readRead

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2024 · IV & Wellness

The 2024 TikTok Divest-or-Ban Law: A Platform-Risk Lesson for IV and Wellness Clinics

In 2024, Congress put a deadline on one of the most important discovery channels for wellness brands. For IV and wellness clinics, the law was a…Oct 22, 2026 · 8 min readRead

Elegant reception with marble floors, a crystal chandelier and a stone front desk

2025 · IV & Wellness

Texas Wrote IV Therapy Into Law in 2025. What IV Practices Should Learn

In 2025, Texas passed a law that defined elective IV therapy for the first time and spelled out who may order and administer it. The bill…Oct 22, 2026 · 8 min readRead

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