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The 2025 Trend Archive

The year AI answers moved to the top of Google, the GLP-1 shortage ended, and regulators got serious about health claims, memberships and reviews. Retrospectives for private practice owners, each with what it means today.

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2025 · Plastic Surgery

GLP-1 Patients and Plastic Surgery: What 2025’s ASPS Data Showed

In June 2025, the American Society of Plastic Surgeons released its 2024 procedural statistics, and for the first time it measured weight loss medication use among…Oct 22, 2026 · 8 min readRead

Owner in a red blazer seated at her desk in a modern office with a teal door

2025 · Med Spas

What 2025’s Private Equity Laws Mean for Independent Med Spas

In 2025, two states put new limits on how private equity firms and management companies can control medical practices. Oregon passed what one national law firm…Oct 22, 2026 · 8 min readRead

Smiling entrepreneur in eyeglasses working on a laptop by tall windows

2025 · Maps & AI Search

Search Console’s 2025 Branded Filter Exposed Which SEO Really Works

In 2025, Google's Search Console changed what practice owners could see. AI Mode and AI Overviews traffic counted inside the regular Web data, and in November…Oct 22, 2026 · 8 min readRead

Senior man with gray hair holding a tablet while thinking through a plan at his desk

2025 · Growth Systems

Google AI Max Arrived in 2025. What It Means for Clinic Search Ads

On May 6, 2025, Google introduced AI Max for Search campaigns, a one-click set of features that expands which searches trigger your ads, writes ad text…Oct 22, 2026 · 8 min readRead

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2025 · Websites

Cloudflare’s 2025 AI Crawler Block: Can AI Search Still Find Your Practice?

On July 1, 2025, Cloudflare announced it would block AI crawlers from accessing content without permission by default. For publishers, it was a fight over compensation.…Oct 22, 2026 · 8 min readRead

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2025 · Websites

Chrome Kept Cookies in 2025. Health Privacy Rules Did Not Get Looser

On April 22, 2025, Google said Chrome would keep its current approach to third-party cookies. Some marketers read that as business as usual for tracking. For…Oct 22, 2026 · 8 min readRead

Senior businessman in a gray suit reviewing results on a tablet beside a large window

2025 · Chiropractic

Google’s August 2025 Spam Update and the End of Shortcut Chiropractic SEO

Google released a spam update on August 26, 2025 that took nearly four weeks to roll out. It was not aimed at chiropractors. But many of…Oct 22, 2026 · 8 min readRead

Physical therapist guiding a patient through a balance exercise in a bright, modern studio

2025 · Physical Therapy

Medicare Cut Pay Again in 2025. Why PT Practices Doubled Down on Cash

Medicare's 2025 fee schedule opened the year with another cut: the conversion factor dropped 2.83% to $32.35. The same rule gave private PT practices more flexibility…Oct 22, 2026 · 8 min readRead

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2025 · Behavioral Health

The 2025 Telehealth Cliff: What Behavioral Health Practices Learned

On October 1, 2025, several Medicare telehealth flexibilities lapsed when the federal government shut down. For 42 days, practices and patients waited. Congress restored them in…Oct 22, 2026 · 8 min readRead

Elegant reception with marble floors, a crystal chandelier and a stone front desk

2025 · IV & Wellness

Texas Wrote IV Therapy Into Law in 2025. What IV Practices Should Learn

In 2025, Texas passed a law that defined elective IV therapy for the first time and spelled out who may order and administer it. The bill…Oct 22, 2026 · 8 min readRead

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