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Growth Systems

Playbooks on predictable, measurable patient growth.

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Medical Marketing Agency for California Practices: Rules and Growth Playbook

California advertising rules and med spa guidance shape what you can say. Here is how to market well inside them.Oct 23, 2026 · 2 min readRead

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Growth Systems

Medical Marketing Agency in Texas: What Texas Practices Need to Know

Texas has its own advertising, IV therapy and privacy rules. Here is what your marketing partner should understand.Oct 23, 2026 · 2 min readRead

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Growth Systems

Medical Marketing Companies vs. In-House Marketing: Which Is Right for Your Practice?

Hire a person or hire a company? Both can work. Both can fail expensively. Here is how to pick based on the work, not a gut…Oct 23, 2026 · 8 min readRead

Practice owner in a burgundy tweed jacket and gold jewelry working at her desk in a warm, lamp-lit private office

Growth Systems

How to Choose a Medical Marketing Agency: A Practice Owner’s Checklist

Every agency says it specializes in healthcare. Here is how to tell the one that fills your calendar from the one that sends a pretty report.Oct 23, 2026 · 8 min readRead

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Growth Systems

The Predictable Patient Pipeline: End Feast or Famine

Growth stalls when new patients arrive in random bursts. Here is how to build a pipeline you can plan around.Dec 4, 2025 · 7 min readRead

From the Trend ArchiveYear-by-year retrospectives, 2021–2025

You have reached the end of the current playbooks. Below: what changed in practice marketing each year, and what it means for you now.

Browse the archive by year

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2021 · Growth Systems

The October 2021 Facebook Outage: Lessons for Private Practices

On October 4, 2021, a faulty configuration change took Facebook's platforms offline around the world. For practices that booked patients through social messages, it was a…Oct 23, 2026 · 8 min readRead

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2021 · Growth Systems

Google Retires Broad Match Modifier in 2021: Lessons for Practices

In 2021, Google Ads quietly removed one of the match types advertisers had relied on for years. For private practices paying for every click, the change…Oct 23, 2026 · 8 min readRead

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2022 · Growth Systems

The FTC’s 2022 Kochava Lawsuit: Location Data Lessons for Practices

On August 29, 2022, the FTC sued data broker Kochava, alleging its location data could track people to reproductive health clinics, places of worship, shelters and…Oct 22, 2026 · 8 min readRead

Bay-window study with a wood desk, a leather chair and bookshelves

2022 · Growth Systems

Expanded Text Ads Ended in 2022: What Practices Learned About Google Ads

On June 30, 2022, Google Ads stopped allowing advertisers to create or edit expanded text ads, making responsive search ads the standard format. For private practices,…Oct 22, 2026 · 8 min readRead

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2023 · Growth Systems

Universal Analytics Shut Down in 2023: What It Meant for Practices

On July 1, 2023, standard Universal Analytics properties stopped processing data. Practices that had relied on years of familiar reports had to move to Google Analytics…Oct 22, 2026 · 8 min readRead

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Growth Systems

Medical Marketing Agency for California Practices: Rules and Growth Playbook

Medical Marketing Agency in Texas: What Texas Practices Need to Know

Medical Marketing Companies vs. In-House Marketing: Which Is Right for Your Practice?

How to Choose a Medical Marketing Agency: A Practice Owner’s Checklist

The Predictable Patient Pipeline: End Feast or Famine

The October 2021 Facebook Outage: Lessons for Private Practices

Google Retires Broad Match Modifier in 2021: Lessons for Practices

The FTC’s 2022 Kochava Lawsuit: Location Data Lessons for Practices

Expanded Text Ads Ended in 2022: What Practices Learned About Google Ads

Universal Analytics Shut Down in 2023: What It Meant for Practices

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