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From the Trend Archive

These are year-by-year retrospectives. Newest playbooks · Browse by year →

Hand holding a pen over a printed report with charts during a review

2023 · Growth Systems

Universal Analytics Shut Down in 2023: What It Meant for Practices

On July 1, 2023, standard Universal Analytics properties stopped processing data. Practices that had relied on years of familiar reports had to move to Google Analytics…Oct 22, 2026 · 8 min readRead

Advisor in a suit checking a report in a folder in an office

2024 · Growth Systems

The Texas Data Privacy and Security Act in 2024: What Practices Should Know

On July 1, 2024, Texas joined the growing list of states with a comprehensive consumer privacy law. For practices marketing online, especially cash-pay practices, the law…Oct 22, 2026 · 8 min readRead

Marketing lead working on a laptop in a stylish home office, reviewing email settings

2024 · Growth Systems

Gmail and Yahoo’s 2024 Sender Rules: What Practices Had to Fix in Their Email

In 2024, the two largest consumer email providers changed the rules for anyone sending email at scale. Practices that ignored the technical details found their newsletters…Oct 22, 2026 · 8 min readRead

Senior man with gray hair holding a tablet while thinking through a plan at his desk

2025 · Growth Systems

Google AI Max Arrived in 2025. What It Means for Clinic Search Ads

On May 6, 2025, Google introduced AI Max for Search campaigns, a one-click set of features that expands which searches trigger your ads, writes ad text…Oct 22, 2026 · 8 min readRead

Practice owner in a gray blazer reviewing data on a laptop in a minimalist office

2025 · Growth Systems

2025: Meta Cut Off Health Conversion Data. How Practices Advertise Now

Starting in January 2025, Meta began restricting what many health and wellness advertisers could send through its tracking tools. Campaigns built on purchase and lead optimization…Oct 22, 2026 · 8 min readRead

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