Now Accepting One Practice Per Market for 2027 · Claim Your Exclusive Territory

Home / Elite Growth Lab / Trend Archive / 2022

The 2022 Trend Archive

Retrospectives on the 2022 events that shaped premium practice marketing.

Grand marble lobby with columns, an inlaid floor and a sweeping staircase

2022 · Plastic Surgery

Google’s 2022 Core Updates: What Plastic Surgery Practices Learned

In 2022, Google released two broad core updates, in May and September, inside a year of ten announced ranking updates. For plastic surgery practices, it showed…Oct 22, 2026 · 8 min readRead

Wood-paneled study with a leather desk chair and warm bay windows

2022 · Longevity & Anti-Aging

ChatGPT’s 2022 Launch: What Longevity Clinics Should Have Seen Coming

On November 30, 2022, OpenAI released ChatGPT as a free research preview. For longevity clinics, whose prospective patients research deeply before they book, it marked the…Oct 22, 2026 · 8 min readRead

Two-story library with dark wood shelving and a reading desk

2022 · Functional Medicine

E-E-A-T in 2022: What Functional Medicine Learned From the Extra E

In December 2022, Google updated its search quality rater guidelines, turning E-A-T into E-E-A-T and naming trust as the most important member of the family. For…Oct 22, 2026 · 8 min readRead

Boutique lounge with a navy velvet sofa, a marble feature wall and brass accents

2022 · Med Spas

Google’s August 2022 Helpful Content Update: What Med Spas Learned

In August 2022, Google launched a new ranking signal aimed at content written mainly for search engines. For med spas whose sites leaned on templated treatment…Oct 22, 2026 · 8 min readRead

Free Practice Growth Call · Market Check included · 15 minutes

Ready for patients who actually book?

We only take one practice per specialty in each market. Find out if yours is still open.

Check If My Market Is Open Call (716) 400-0084

Month-to-monthOne practice per specialty, per marketROI reporting every monthAustin, TX