Now Accepting One Practice Per Market for 2027 · Claim Your Exclusive Territory

Home / Elite Growth Lab / Trend Archive / 2024

The 2024 Trend Archive

Retrospectives on the 2024 events that shaped premium practice marketing.

Close view of a smartphone in use at an office desk, checking social apps

2024 · IV & Wellness

The 2024 TikTok Divest-or-Ban Law: A Platform-Risk Lesson for IV and Wellness Clinics

In 2024, Congress put a deadline on one of the most important discovery channels for wellness brands. For IV and wellness clinics, the law was a…Oct 22, 2026 · 8 min readRead

Content creator photographing a styled flat lay with a smartphone for social video

2024 · Med Spas

Instagram Trial Reels Arrived in 2024: What Med Spas Learned About Testing Content

In December 2024, Instagram gave creators a way to test a reel on strangers before showing it to followers. For med spas, it turned content guesswork…Oct 22, 2026 · 8 min readRead

Practice owner analyzing search documents with a laptop open in an office

2024 · Chiropractic

The 2024 Google Search Documents Leak: What Chiropractors Should Take From It

In May 2024, thousands of pages of internal Google Search documentation became public. The SEO industry argued for weeks about what they meant. For chiropractors, the…Oct 22, 2026 · 8 min readRead

Clinic owner working through paperwork at a table in a modern workspace

2024 · Weight Loss

The Tirzepatide Shortage Ended in 2024: What Weight Loss Clinics Learned

For two years, shortage status shaped how many weight loss clinics priced and promoted GLP-1 programs. In late 2024, FDA said the tirzepatide shortage was over,…Oct 22, 2026 · 8 min readRead

Practice manager reviewing website privacy settings on a laptop at a wooden desk

2024 · Functional Medicine

Washington’s Health Data Law Took Effect in 2024: Lessons for Functional Medicine

In 2024, a state privacy law reached beyond hospitals and HIPAA to cover the kind of wellness and health data that functional medicine marketing collects every…Oct 22, 2026 · 8 min readRead

Practice owner in a suit seated in a bright office, ready to discuss AI search visibility

2024 · Longevity & Anti-Aging

ChatGPT Search Launched in 2024: What It Meant for Longevity Clinics

In 2024, a chat assistant became a search engine. For longevity clinics, whose patients research for weeks before booking, that shift changed where the first impression…Oct 22, 2026 · 8 min readRead

2024 · Calls & Booking

Google Ended Business Profile Chat and Call History in 2024

On July 31, 2024, practices that relied on Google's built-in chat or call history lost both. The change was small on the screen and large in…Oct 22, 2026 · 8 min readRead

Businesswoman in a blazer using her phone while working on a laptop at an office desk

2024 · Dermatology

The 2024 Noncompete Ban That Never Took Effect: Dermatology Lessons

In 2024, the FTC voted to ban most noncompete agreements nationwide, and a Texas federal court stopped the rule before it took effect. For dermatology practices,…Oct 22, 2026 · 8 min readRead

Professional reading reviews on a tablet at a desk lined with books in a modern office

2024 · Reputation

The FTC’s 2024 Fake Review Rule: What Practices Had to Change

In August 2024, the FTC turned years of guidance on fake reviews into an enforceable rule with civil penalties. For practices whose reputation drives premium pricing,…Oct 22, 2026 · 8 min readRead

Professional in glasses working at an office desk with a laptop and leather chair

2024 · Behavioral Health

AHA v. Becerra: The 2024 Tracking Ruling for Behavioral Health

In June 2024, hospitals won a narrow but important court ruling on website tracking. For behavioral health practices, the bigger story of 2024 was how much…Oct 22, 2026 · 8 min readRead

Free Practice Growth Call · Market Check included · 15 minutes

Ready for patients who actually book?

We only take one practice per specialty in each market. Find out if yours is still open.

Check If My Market Is Open Call (716) 400-0084

Month-to-monthOne practice per specialty, per marketROI reporting every monthAustin, TX