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The 2024 Trend Archive

Retrospectives on the 2024 events that shaped premium practice marketing.

Smiling bearded professional reviewing site speed on a laptop in a contemporary office

2024 · Websites

INP Replaced FID in 2024: Why Practice Website Speed Changed

In March 2024, Google swapped one speed metric for a stricter one. INP judges how fast a site responds to every tap, which is exactly where…Oct 22, 2026 · 8 min readRead

Woman browsing search results on a tablet outdoors in soft natural light

2024 · Maps & AI Search

AI Overviews Launched in May 2024: What Changed for Practices

In May 2024, AI-written answers moved to the top of Google for hundreds of millions of people. Two weeks later, Google was explaining glue on pizza.…Oct 22, 2026 · 8 min readRead

Confident professional in a white suit at a desk with a laptop in a refined modern office

2024 · Plastic Surgery

Site Reputation Abuse in 2024: What Plastic Surgeons Should Know

In 2024, Google started removing third-party content that borrowed the ranking power of famous websites. For plastic surgeons, it was a reminder that rented authority can…Oct 22, 2026 · 8 min readRead

Practice owner in tailored office attire reviewing website performance on a laptop by a bright lobby window

2024 · Websites

Google’s March 2024 Core Update: What It Did to Practice Websites

In March 2024, Google combined a core update with three new spam policies and said it wanted far less unoriginal content in Search. Practice websites built…Oct 22, 2026 · 8 min readRead

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