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The Elite Practice Growth Lab

Clear, practical playbooks for private practice owners who want more of the right patients.

From the Trend Archive

These are year-by-year retrospectives. Newest playbooks · Browse by year →

Man in a dark suit working on a tablet while seated by a large office window

2025 · Websites

Chrome Kept Cookies in 2025. Health Privacy Rules Did Not Get Looser

On April 22, 2025, Google said Chrome would keep its current approach to third-party cookies. Some marketers read that as business as usual for tracking. For…Oct 22, 2026 · 8 min readRead

Senior businessman in a gray suit reviewing results on a tablet beside a large window

2025 · Chiropractic

Google’s August 2025 Spam Update and the End of Shortcut Chiropractic SEO

Google released a spam update on August 26, 2025 that took nearly four weeks to roll out. It was not aimed at chiropractors. But many of…Oct 22, 2026 · 8 min readRead

Physical therapist guiding a patient through a balance exercise in a bright, modern studio

2025 · Physical Therapy

Medicare Cut Pay Again in 2025. Why PT Practices Doubled Down on Cash

Medicare's 2025 fee schedule opened the year with another cut: the conversion factor dropped 2.83% to $32.35. The same rule gave private PT practices more flexibility…Oct 22, 2026 · 8 min readRead

Calm counseling room with modern lounge chairs, plants and soft daylight

2025 · Behavioral Health

The 2025 Telehealth Cliff: What Behavioral Health Practices Learned

On October 1, 2025, several Medicare telehealth flexibilities lapsed when the federal government shut down. For 42 days, practices and patients waited. Congress restored them in…Oct 22, 2026 · 8 min readRead

Elegant reception with marble floors, a crystal chandelier and a stone front desk

2025 · IV & Wellness

Texas Wrote IV Therapy Into Law in 2025. What IV Practices Should Learn

In 2025, Texas passed a law that defined elective IV therapy for the first time and spelled out who may order and administer it. The bill…Oct 22, 2026 · 8 min readRead

Woman reading reviews on her phone while relaxing on a leather sofa

2025 · Reputation

The FTC Began Enforcing Its Fake Review Rule in 2025. What Practices Need

The FTC's rule against fake reviews took effect in late 2024. In December 2025, the agency sent its first public round of warning letters under it,…Oct 22, 2026 · 8 min readRead

Woman holding a smartphone and a payment card while signing up for a membership online

2025 · Longevity & Anti-Aging

Click-to-Cancel Died in 2025. Why Membership Practices Should Follow It

The FTC's click-to-cancel rule was days from taking effect when a federal appeals court threw it out in July 2025. Two months later, the FTC announced…Oct 22, 2026 · 8 min readRead

Practice owner in a gray blazer reviewing data on a laptop in a minimalist office

2025 · Growth Systems

2025: Meta Cut Off Health Conversion Data. How Practices Advertise Now

Starting in January 2025, Meta began restricting what many health and wellness advertisers could send through its tracking tools. Campaigns built on purchase and lead optimization…Oct 22, 2026 · 8 min readRead

Woman with a coffee taking a photo with her phone in a cream leather lounge

2025 · Dermatology

Instagram Rewired Itself in 2025. What Changed for Aesthetic Practices

In January 2025, as TikTok wobbled, Instagram moved fast: longer Reels, a new profile grid and a video editing app. By September it had 3 billion…Oct 22, 2026 · 8 min readRead

Woman in a bright pink blazer holding a current smartphone against a blue wall

2025 · Med Spas

TikTok Went Dark in January 2025. The Med Spa Lesson Nobody Should Forget

On a Saturday night in January 2025, TikTok stopped working for its U.S. users. It came back the next day, but the app stayed out of…Oct 22, 2026 · 8 min readRead

Quick Answer

What will you learn in The Elite Practice Growth Lab?

Straight answers on how private medical practices win more of the right patients: ranking in Google Maps and Ask Maps, showing up in AI search, answering every call, building a reputation that supports premium pricing, and measuring marketing by booked patients and revenue instead of clicks.

By the Prestige Medical Marketing strategy team · Austin, TX · (716) 400-0084

Free Practice Growth Call · Market Check included · 15 minutes

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