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The Elite Practice Growth Lab

Clear, practical playbooks for private practice owners who want more of the right patients.

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These are year-by-year retrospectives. Newest playbooks · Browse by year →

Lounge with a cognac velvet sectional, a chessboard and warm lighting

2022 · Chiropractic

TikTok and Instagram as Search in 2022: What Chiropractors Learned

In July 2022, a senior Google executive said that in Google's own research, almost 40% of young people looking for a place to eat went to…Oct 22, 2026 · 8 min readRead

Warm study with a leather armchair, a carved desk and a tall lamp

2022 · Websites

Page Experience Reached Desktop in 2022: What Practice Websites Learned

In February 2022, Google began applying its page experience signals to desktop search. For private practices whose desktop sites were heavy, slow and cluttered with pop-ups,…Oct 22, 2026 · 8 min readRead

Grand marble lobby with columns, an inlaid floor and a sweeping staircase

2022 · Plastic Surgery

Google’s 2022 Core Updates: What Plastic Surgery Practices Learned

In 2022, Google released two broad core updates, in May and September, inside a year of ten announced ranking updates. For plastic surgery practices, it showed…Oct 22, 2026 · 8 min readRead

Wood-paneled study with a leather desk chair and warm bay windows

2022 · Longevity & Anti-Aging

ChatGPT’s 2022 Launch: What Longevity Clinics Should Have Seen Coming

On November 30, 2022, OpenAI released ChatGPT as a free research preview. For longevity clinics, whose prospective patients research deeply before they book, it marked the…Oct 22, 2026 · 8 min readRead

Two-story library with dark wood shelving and a reading desk

2022 · Functional Medicine

E-E-A-T in 2022: What Functional Medicine Learned From the Extra E

In December 2022, Google updated its search quality rater guidelines, turning E-A-T into E-E-A-T and naming trust as the most important member of the family. For…Oct 22, 2026 · 8 min readRead

Boutique lounge with a navy velvet sofa, a marble feature wall and brass accents

2022 · Med Spas

Google’s August 2022 Helpful Content Update: What Med Spas Learned

In August 2022, Google launched a new ranking signal aimed at content written mainly for search engines. For med spas whose sites leaned on templated treatment…Oct 22, 2026 · 8 min readRead

Laptop resting on a cognac velvet chair in a warm interior

2023 · IV & Wellness

iOS 17 Link Tracking Protection in 2023: What IV Wellness Clinics Learned

On June 5, 2023, Apple announced that iOS 17 would remove user-tracking information from links shared in Messages and Mail and opened in Safari Private Browsing.…Oct 22, 2026 · 8 min readRead

Confident professional in a navy suit seated in a leather chair in a wood-paneled office

2023 · Men's Health

Google’s Four 2023 Core Updates: Lessons for Men’s Health Clinics

Google released four broad core updates in 2023, each taking two to nearly four weeks to roll out, alongside a helpful content update, a spam update…Oct 22, 2026 · 8 min readRead

Glass-domed Italian gallery with ornate facades seen from below

2023 · Chiropractic

Apple Business Connect Launched in 2023: What It Means for Chiropractors

On January 11, 2023, Apple introduced Business Connect, a free tool for claiming and customizing place cards across Apple Maps, Messages, Wallet and Siri. For chiropractic…Oct 22, 2026 · 8 min readRead

Tufted velvet sofa with white flowers and a rose gold table in a boutique lounge

2023 · Med Spas

Instagram Ranking Explained in 2023: What Med Spas Should Take From It

On May 31, 2023, Instagram head Adam Mosseri published an updated explanation of how the app ranks content. It replaced myths with specifics: separate algorithms for…Oct 22, 2026 · 8 min readRead

Quick Answer

What will you learn in The Elite Practice Growth Lab?

Straight answers on how private medical practices win more of the right patients: ranking in Google Maps and Ask Maps, showing up in AI search, answering every call, building a reputation that supports premium pricing, and measuring marketing by booked patients and revenue instead of clicks.

By the Prestige Medical Marketing strategy team · Austin, TX · (716) 400-0084

Free Practice Growth Call · Market Check included · 15 minutes

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