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The Elite Practice Growth Lab

Clear, practical playbooks for private practice owners who want more of the right patients.

From the Trend Archive

These are year-by-year retrospectives. Newest playbooks · Browse by year →

Lounge with a teal velvet sofa, wrought-iron balcony and tall arched windows

2021 · IV & Wellness

Apple Mail Privacy Protection in 2021: Lessons for IV Wellness Clinics

When iOS 15 shipped in September 2021, Apple Mail began preventing senders from learning when a message was opened. For IV wellness clinics that judged their…Oct 23, 2026 · 8 min readRead

Crimson and gold rococo salon with a crystal chandelier and velvet chairs

2021 · Plastic Surgery

Apple App Tracking Transparency in 2021: What Plastic Surgeons Learned

On April 26, 2021, iOS 14.5 began asking iPhone users whether apps could track them across other companies' apps and websites. For plastic surgery practices that…Oct 23, 2026 · 8 min readRead

Frescoed palace gallery with gilded walls and a polished floor

2022 · IV & Wellness

Google’s December 2022 Link Spam Update: Lessons for IV Wellness Clinics

On December 14, 2022, Google began rolling out a link spam update that used SpamBrain, its AI-based spam-prevention system, to detect sites buying links and sites…Oct 22, 2026 · 8 min readRead

Vaulted Italian corridor opening onto a sunlit palazzo courtyard

2022 · Chiropractic

The Google My Business App Retired in 2022: What Chiropractors Should Know

In July 2022, the Google My Business app stopped working, completing a shift Google announced in November 2021 when it renamed the product Google Business Profile.…Oct 22, 2026 · 8 min readRead

Long lounge with a navy tufted sofa, a coffered ceiling and wood floors

2022 · Dermatology

Instagram’s 2022 TikTok-Style U-Turn: Lessons for Dermatology Practices

In late July 2022, after a wave of criticism from users and high-profile creators, Instagram paused a full-screen, TikTok-style test and temporarily reduced recommendations in feeds.…Oct 22, 2026 · 8 min readRead

Dark library with a green leather desk and tall bookshelves

2022 · Men's Health

The Oral Testosterone Approvals of 2022: Lessons for Men’s Health Clinics

In 2022, the FDA approved two oral testosterone undecanoate capsules, Tlando in March and Kyzatrex in July. Both carried a boxed warning on blood pressure increases…Oct 22, 2026 · 8 min readRead

Pair of soft lounge chairs beneath a warm floor lamp

2022 · Behavioral Health

The 988 Lifeline Launch of 2022: What Behavioral Health Practices Should Know

In July 2022, the National Suicide Prevention Lifeline relaunched as the 988 Suicide & Crisis Lifeline, reachable by call, text or chat at three easy digits.…Oct 22, 2026 · 8 min readRead

Gilded salon with carved gold paneling and upholstered seating

2022 · Med Spas

Daxxify’s 2022 Approval: What Med Spas Learned About Neuromodulators

On September 7, 2022, the FDA approved Daxxify (daxibotulinumtoxinA-lanm) for the temporary improvement of moderate to severe glabellar lines in adults. For med spas, a new…Oct 22, 2026 · 8 min readRead

Teal gallery room with a crystal chandelier and gilded frames

2022 · Dermatology

Olumiant’s 2022 Alopecia Approval: Lessons for Dermatology Practices

On June 13, 2022, the FDA approved Olumiant (baricitinib) for adults with severe alopecia areata, which Lilly and Incyte described as the first systemic treatment for…Oct 22, 2026 · 8 min readRead

Formal dining room with a polished oval table and gold drapes

2022 · Weight Loss

The 2022 Wegovy Shortage: What It Taught Weight Loss Clinics

On March 31, 2022, the FDA added Wegovy to its drug shortage list, and Ozempic followed on August 23, 2022. The shortage lasted until February 2025…Oct 22, 2026 · 8 min readRead

Quick Answer

What will you learn in The Elite Practice Growth Lab?

Straight answers on how private medical practices win more of the right patients: ranking in Google Maps and Ask Maps, showing up in AI search, answering every call, building a reputation that supports premium pricing, and measuring marketing by booked patients and revenue instead of clicks.

By the Prestige Medical Marketing strategy team · Austin, TX · (716) 400-0084

Free Practice Growth Call · Market Check included · 15 minutes

Ready for patients who actually book?

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Month-to-monthOne practice per specialty, per marketROI reporting every monthAustin, TX