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The 2023 Trend Archive

Retrospectives on the 2023 events that shaped premium practice marketing.

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2023 · Functional Medicine

Google’s 2023 AI Content Guidance: What Functional Medicine Should Know

In February 2023, as AI writing tools went mainstream, Google published its position on AI-generated content. It did not ban AI. It set a higher bar:…Oct 22, 2026 · 8 min readRead

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2023 · Longevity & Anti-Aging

Bing Chat and Bard in 2023: The Year Longevity Clinics Met AI Search

In February 2023, Microsoft put a chat assistant inside Bing. A month later, Google opened Bard to the public. By November, ChatGPT had 100 million weekly…Oct 22, 2026 · 8 min readRead

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2023 · Dermatology

Google SGE Launch 2023: What Dermatology Practices Should Have Seen Coming

In May 2023, Google opened its Search Generative Experience to testers in Search Labs. It was opt-in and experimental, but it previewed the AI answers that…Oct 22, 2026 · 8 min readRead

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2023 · Chiropractic

Google’s September 2023 Helpful Content Update: What Chiropractors Learned

In September 2023, Google rolled out an improved helpful content classifier and rewrote parts of its guidance. For chiropractic practices that had filled their sites with…Oct 22, 2026 · 8 min readRead

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