A medical marketing agency for Texas practices should know Texas rules as well as Google's. Texas law prohibits false, misleading or deceptive health-care advertising, the Texas Medical Board has its own advertising rule, a 2025 law set new rules for elective IV therapy, and the Texas Data Privacy and Security Act took effect July 1, 2024. Prestige is headquartered in Austin and works with practices across the state remotely.
Texas is a big market for elective medical practices, and a growing one. The U.S. Census Bureau’s Vintage 2024 estimates put Texas at 31,290,831 people, and it added more residents than any other state that year (U.S. Census Bureau). Growth brings new patients and new competitors, so your marketing has to work harder and stay inside Texas rules.
Prestige Medical Marketing is headquartered in Austin. We work with practices across Texas remotely, and we do not claim local offices we do not have. This guide is general information, not legal advice.
Texas health-care advertising law
Chapter 101 of the Texas Occupations Code prohibits health-care professionals from false, misleading or deceptive advertising. Section 101.201 lists examples that include certain uses of testimonials, claims that create unjustified expectations, comparisons that cannot be backed up, and wording that could confuse patients about credentials. Section 101.251 allows a civil penalty of up to $1,000 per violation, and each day can count as a separate violation.
The Texas Medical Board adds its own rule for physicians in 22 Texas Administrative Code §164.3. Before-and-after photos, testimonials and “best” claims deserve a careful review with counsel.
The Texas IV therapy law (HB 3749)
HB 3749 took effect September 1, 2025. It sets rules for elective IV hydration therapy offered outside physician offices and facilities, including delegation of ordering to a physician assistant or advanced practice registered nurse, administration by a PA, APRN or RN, and adequate physician supervision. If you offer IV therapy, your service pages should describe the service the way the law frames it. More in our Texas IV therapy law breakdown.
Texas data privacy
The Texas Data Privacy and Security Act took effect July 1, 2024. Website forms, analytics and ad pixels should be reviewed with that law and HIPAA in mind. Our TDPSA guide for practices explains what to check.
Winning Maps and AI search in Texas markets
Texas metros are wide and spread out, and Google ranks local results by relevance, distance and prominence (Google). That makes your Google Business Profile, service pages and reviews the main levers. Our Google Maps and AI search service focuses there, backed by custom practice websites and an AI front desk that answers calls you would otherwise miss.
Who we work with in Texas
We focus on elective care: med spas, plastic surgery, dermatology, weight loss and longevity practices. To keep our work focused, we take one practice per specialty in each market.
How to choose a Texas medical marketing agency
Ask how they handle Texas advertising rules, who reviews claims, how they report booked consults, and whether you own your website and ad accounts. Our guide on how to choose a medical marketing agency has a full checklist.
Running a Texas practice and want to know if your market is open? Check if your market is open or call (716) 400-0084. It is a free 15-minute call, and we only work with one practice per specialty in each market.
More specialty and state guides: Medical marketing guides hub.
Put this playbook to work: see how it applies to the Prestige System for medical practice marketing.
Frequently asked questions
Is Prestige Medical Marketing based in Texas?
Yes. Our headquarters is in Austin, and we work with practices across Texas and other states remotely. We do not claim offices in other Texas cities.
What Texas law covers health-care advertising?
Chapter 101 of the Texas Occupations Code prohibits false, misleading or deceptive advertising by health-care professionals. Section 101.201 lists examples, and Section 101.251 allows civil penalties. The Texas Medical Board also has its own advertising rule in 22 TAC 164.3.
Can Texas practices use patient testimonials?
The examples in Texas Occupations Code 101.201 include certain uses of testimonials, so treat them carefully. Ask counsel how the rules apply to your practice before publishing testimonials.
Does the Texas IV therapy law affect marketing?
HB 3749, effective September 1, 2025, sets rules for elective IV hydration therapy, including who can order and administer it and physician supervision. Your marketing should describe your services accurately under those rules.
Which Texas practices does Prestige work with?
Med spas, plastic surgery, dermatology, weight loss, longevity and similar elective-care practices. We work with one practice per specialty in each market.